Innovating Eye Care, Supporting Your Practice

At First Insight, we believe technology should simplify your work, not complicate it. That’s why, for over 30 years, we’ve been dedicated to providing intuitive, customizable solutions that help eye care professionals focus on what matters most—caring for their patients.

It all started in 1994 when Nitin Rai, an AI engineer and entrepreneur with a passion for problem-solving, was diagnosed with an eye condition called lattice degeneration. During a checkup with his optometrist, he was drawn to the doctor’s computerized patient tracking system. He recognized a gap in the industry: optometrists and ophthalmologists needed better, more efficient EHR and practice management solutions. So, with the help of eye care experts across the country and a whip-smart team of employees, he built one.

MaximEyes was born—designed from the ground up to meet the real-world needs of eye care professionals. Over the years, we’ve listened to our users, evolving MaximEyes into a feature-rich, flexible platform that grows with your practice.