OptometryPracticeTeamwork

9 Strategies for Managing a Successful Eye Care Practice

Achieving success in your eye care practice is tied to revenue growth, patient satisfaction, and efficient processes. Success requires a sharp eye for identifying top-notch practice management solutions. You’re constantly exploring creative…
Section179TaxIncentive

Section 179: A Powerful Tax Incentive

Not sure what business expenses qualify as a tax deduction for your eye care practice? The clock is ticking away to take advantage of Section 179 tax deductions for 2023. Don’t let the words taxes, deductions, and depreciation cause you…
Optometry Compete Online Retailers

Tips for Competing with Online Optical Retailers

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Most vision care professionals are concerned about their practice's long-term success if they can’t keep some of the highest-margin components of their business (optical retail sales) flowing and are easily beaten out by online optical retailers…
Optometry Marketing Ideas

5 Revenue-Driven Eye Care Marketing Ideas

Investing in marketing is key to successful long-term results when you grow your eye care practice. Setting time aside for marketing is challenging when you're busy taking care of operational and patient care initiatives. To obtain the most…
CybersecurityTips

6 Cybersecurity Tips to Protect Your Eye Care Practice

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Keeping your eye care practice safe from cybersecurity attacks, phishing scams, and cloud data breaches comes at a high cost in many ways. Cybercriminals are becoming more advanced in their approach, and healthcare providers need to ensure protecting…
Social Media Tips Optometry 1

12 Social Media Tips That Increase Optometry Patient Engagement

In today’s digital world, people don’t need to watch or listen to ads on social media. Many will scroll or fast forward past them. So how do optometry offices attract and sell to new patients? To stay relevant today and engage patients,…
Happy Motivated Engaged Employees

14 Steps for Keeping Eye Care Staff Happy, Engaged & Productive

The COVID-19 pandemic has forced people to re-evaluate what they want and need from their jobs. Money is definitely a factor, but eye care staff are increasingly considering things like mental health, child care challenges, and company culture…
Marketing Tools Resources Optometry

43 Marketing Tools to Supercharge Your Eye Care Practice

Is your eye care practice struggling to attract, retain, and engage patients? Choosing the right marketing tools makes reaching your business goals much more accessible and puts your practice in overdrive. The past two years have brought…
Hiring training motivating eyecare staff

6 Tips for Hiring, Training and Motivating Your Eye Care Staff

Every eye care practice gets to decide the values, expectations, and atmosphere they want to set for their workplace. These decisions define the work culture that makes your practice unique from the rest when hiring eye care staff. Your new…
OptometryBusiness Marketing Apps 2

31 Valuable Eye Care Marketing and Business Tools

2020 brought a multitude of changes, thanks to the COVID-19 pandemic. Across the board, businesses have made substantial adjustments to continue running operations and meet the needs of the people they serve. Digital transformation isn’t…