Hiring training motivating eyecare staff

6 Tips for Hiring, Training and Motivating Your Eye Care Staff

Every eye care practice gets to decide the values, expectations, and atmosphere they want to set for their workplace. These decisions define the work culture that makes your practice unique from the rest when hiring eye care staff. Your new…
OptometryBusiness Marketing Apps 2

31 Valuable Eye Care Marketing and Business Tools

2020 brought a multitude of changes, thanks to the COVID-19 pandemic. Across the board, businesses have made substantial adjustments to continue running operations and meet the needs of the people they serve. Digital transformation isn’t…
Website Marketing Tips

6 SEO and Website Tips for Better Eye Care Marketing

When it comes to your optometry website, there's more to consider than just content. Creating useful content is important, but you have to keep the user in mind. And pay attention to things like user experience (UX) and how easy it is for people…