Optometrist reviewing business strategy and operations inside a modern optical practice while staff assist patients.

The Profession Hasn’t Changed. Practice Ownership Has.

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Most eye care practice owners don't notice the change while it's happening. There isn't a single moment when the job suddenly feels different. No announcement. No new title. It happens gradually, one new responsibility at a time: A new…
Modern eye care practice using connected EHR software to streamline patient scheduling, documentation, billing, and clinical workflows across the practice.

Your Eye Care EHR Should Grow With Your Practice

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The technology you choose today should support the practice you're building tomorrow. When practice owners evaluate a new EHR system, the conversation usually begins with features. Can it improve documentation? Will it simplify scheduling?…
Illustration of an AI assistant guiding a patient journey from reception to exam room to billing through a connected digital workflow.

How Hermann & Henry Eyecare Improved Efficiency and Profitability with Artificial Intelligence Workflows

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Most practices are still operating with disconnected systems. This is what happens when the workflow actually works. Join our May 7 webinar to see how. → Register for the webinar   Growth shouldn’t create more work For most practices,…
Optometrist Business Professional in Optical Store Holding Tablet

Solving the Eye Care Staffing Crisis: A New Playbook for Resilient Teams

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The Empty Chair: Why Solving Your Staffing Crisis Starts with a New Playbook Let’s be candid: running an eye care practice today feels fundamentally different from it did even five years ago. If you’ve spent your morning coffee reviewing…
Woman Shopping for Glasses

5 Ways to Increase Eyewear & Contact Lens Sales

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It's frustrating when patients come in for an eye exam, request their prescription, and leave to purchase eyewear or contact lenses elsewhere. The good news is that you can improve patient retention and increase in-office sales with a few steps. Here…
Optical Capture Rates

How to Calculate and Increase Your Optical Capture Rate

The optical capture rate is a pivotal metric for optometry practices. It reflects the percentage of patients who fill their prescription eyewear at the point of service. Unfortunately, many patients who come in for their eye exams leave…
Eyeglass Contact Lens Rule

Complying with the FTC Eyeglass and Contact Lens Rules

It is important to stay current with the Federal Trade Commission (FTC) consumer protection and healthcare regulations that apply to the Eyeglass and Contact Lens Rules. The FTC created the Eyeglass Rule and Contact Lens Rule to protect…
Marketing Business Tools Blog

Marketing and Business Management Tools for Eye Care Practices

Providing efficient and patient-centered care is more important than ever. As we’ve all seen in the past few years, technology is advancing rapidly. Using the right marketing and business management tools can help your eye care practice thrive.  Whether…
ManagingStaff 1

7 Eye-Opening Ways to Manage Your Eye Care Staff

Your eye care staff you rely on to keep your office running smoothly creates your patients' first impression of your practice. From scheduling appointments to collecting payments, they’re the face of your brand. Keeping your staff happy…
MarketingStrategies Eyecare

10 Marketing Strategies That Impact Your Eye Care Business Growth

Whether you’ve owned your eye care practice for a while or are just starting, you need to focus on marketing to grow. You don't need to be an expert–a few basics can help reach more prospects and expand your patient base. Creating a marketing…