Optometrist reviewing business strategy and operations inside a modern optical practice while staff assist patients.

The Profession Hasn’t Changed. Practice Ownership Has.

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Most eye care practice owners don't notice the change while it's happening. There isn't a single moment when the job suddenly feels different. No announcement. No new title. It happens gradually, one new responsibility at a time: A new…
Modern eye care practice using connected EHR software to streamline patient scheduling, documentation, billing, and clinical workflows across the practice.

Your Eye Care EHR Should Grow With Your Practice

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The technology you choose today should support the practice you're building tomorrow. When practice owners evaluate a new EHR system, the conversation usually begins with features. Can it improve documentation? Will it simplify scheduling?…
Cover image for the MaximEyes audiobook "Good EHR Software Evolves. Great EHR Software Evolves With You," featuring a modern eye care practice with connected workflow pathways and EHR technology.

Good EHR Software Evolves. Great EHR Software Evolves With You.

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Every year, new electronic health record (EHR) platforms enter the market promising to reinvent healthcare documentation. They often advertise sleek interfaces, AI features, and modern workflows. Innovation is exciting. But when you're choosing…
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From Skepticism to Strategy: What Dr. Jay Henry Has Learned After a Year of Using AI in Practice

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Artificial intelligence has become impossible to ignore in healthcare. Every conference agenda includes it. Every technology vendor talks about it. Every healthcare publication seems to have a prediction about how medicine will transform in…
Woman Shopping for Glasses

5 Ways to Increase Eyewear & Contact Lens Sales

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It's frustrating when patients come in for an eye exam, request their prescription, and leave to purchase eyewear or contact lenses elsewhere. The good news is that you can improve patient retention and increase in-office sales with a few steps. Here…