Woman Shopping for Glasses

5 Ways to Increase Eyewear & Contact Lens Sales

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It's frustrating when patients come in for an eye exam, request their prescription, and leave to purchase eyewear or contact lenses elsewhere. The good news is that you can improve patient retention and increase in-office sales with a few steps. Here…
Optical Capture Rates

How to Calculate and Increase Your Optical Capture Rate

The optical capture rate is a pivotal metric for optometry practices. It reflects the percentage of patients who fill their prescription eyewear at the point of service. Unfortunately, many patients who come in for their eye exams leave…
Eyeglass Contact Lens Rule

Complying with the FTC Eyeglass and Contact Lens Rules

It is important to stay current with the Federal Trade Commission (FTC) consumer protection and healthcare regulations that apply to the Eyeglass and Contact Lens Rules. The FTC created the Eyeglass Rule and Contact Lens Rule to protect…
Marketing Business Tools Blog

Marketing and Business Management Tools for Eye Care Practices

Providing efficient and patient-centered care is more important than ever. As we’ve all seen in the past few years, technology is advancing rapidly. Using the right marketing and business management tools can help your eye care practice thrive.  Whether…
ManagingStaff 1

7 Eye-Opening Ways to Manage Your Eye Care Staff

Your eye care staff you rely on to keep your office running smoothly creates your patients' first impression of your practice. From scheduling appointments to collecting payments, they’re the face of your brand. Keeping your staff happy…
MarketingStrategies Eyecare

10 Marketing Strategies That Impact Your Eye Care Business Growth

Whether you’ve owned your eye care practice for a while or are just starting, you need to focus on marketing to grow. You don't need to be an expert–a few basics can help reach more prospects and expand your patient base. Creating a marketing…
Work Life Balance

5 Ways to Prioritize a Healthy Work-Life Balance

Short of quoting Jack Nicholson in the movie The Shining, you probably know what they say about all work and no play. When your work-life balance is off-kilter, you may feel emotionally or physically depleted. And that can negatively impact…
Automate Optometry Practice Management

4 Business Tools That Automate Optometry Practice Management

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In the past few years, eye care professionals have experienced the rapid acceleration of advanced EHR and practice management systems, imaging technologies, and AI-powered tools that automate routine practice management functions. Automation…
OptometryPatientOfficeFlow

Improving Eye Care Patient Flow from Check-in to Check-out

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Why is improving patient flow important for your eye care practice? The patient flow impacts staff performance, patient experiences, and revenue growth. Patient flow is more than a daily logistical routine you set up with your staff. It's…
MaximEyes OptometrySoftware Schedule

Appointment Scheduling Strategies That Attract and Retain Patients

Efficient appointment scheduling directly impacts your eye care office workflow. Creating a positive experience and providing the best patient care must be friction-free to attract and retain patients. Happy patients are likely to return…