A Fresh Look, a Clearer Vision: Welcome to the New MaximEyes Brand

At First Insight, we’ve always believed that technology should work with you—not against you. That belief is at the heart of everything we do, and today, we’re proud to unveil something new that reflects that commitment more clearly than ever: a refreshed MaximEyes brand and a redesigned website that brings simplicity, clarity, and confidence to the forefront.

While our core values haven’t changed, the way we express them has. This brand update marks the next step in our journey to support optometry and ophthalmology practices with intuitive, flexible software as a the responsive partner you know and trust

Why We Refreshed the Brand

MaximEyes has been a trusted name in eye care software for over 30 years. In that time, the industry has evolved, customer expectations have shifted, and we’ve expanded our offerings to meet new challenges. 

We wanted the look and feel of MaximEyes to better reflect what customers already experience when they work with us: a forward-thinking platform backed by a responsive team that listens, adapts, and anticipates practice needs.

Our new brand identity is built around three principles:

• Clarity in our communication, product design, and  support for your day-to-day work
• Confidence that your software is reliable, customizable, and ready to grow with your practice
• Care that goes beyond support tickets and becomes a true partnership

What’s New on the Website

As part of this update, we also rebuilt our website to make it easier for you to find what you need, when you need it.

• Clearer product overviews
• Simplified navigation and mobile-friendly design
• Updated content focused on real-world outcomes

We’ve also created space to showcase what makes MaximEyes unique, from our powerful integrations to our customizable EHR workflows and proactive support.

Take a look around: www.maximeyes.com 

What Comes Next

This refresh is just the beginning. In the months ahead, we’ll introduce new features and capabilities designed to save you time, reduce administrative burden, and improve practice financial outcomes for your practice. We’re excited to continue growing with you.

Thank you for being part of the MaximEyes community. We can’t wait to hear what you think.